• rosacrouch

    I do not really get how exactly you connect the McLuhanian probe of the technological determinism of media to linkbuilding? Yes, there are different types of connecting the medium that is internet, which is an illustration of the medium’s features. And different types of acquisition lead to different ways in which the consumer interacts with the medium. But.
    Well, just but. I can’t really distinguish a very clear or meaningful connection between the concept of the medium as the message and the practice of linkbuilding. (There might be a really cool one, but to me it’s not quite obvious.) And I am a big fan of McLuhan.

  • Julie Joyce

    Well it’s a stretch isn’t it? Like anything else…the concept is basically that links can be built through various methods, all of which have different aspects to consider based upon their inherent foundation. Using video for linkbait is different than simply writing good content and hoping you get some links. Watching a video and reading content are very different, so if you were link building and assumed that you could apply the same methods for one to the other, I don’t think you’d be all that successful.

  • Julie Joyce

    BTW I feel like I’m in Annie Hall right now…