The Midwest Earthquake & Search Engine Responses
The Midwest of the US was rocked by an unusual 5.2 earthquake. Looking at
Google Trends, which shows popular
recent queries, I can see people immediately hit the search engines with queries
chicago earthquake, and
midwest earthquake. So how did the search engines do? Especially when search
engines are supposed to be providing better direct answers for queries like
this? Not particularly well. Google alone came through with news results on a
general search. All four did better with specific searches.
First, I checked what you’d get just for a search on [earthquake] at the
four major search engines:
Not bad — news search results right at the top.
Zilch. Bad on you, Yahoo.
Sadly, that gives results focused only on California and Nevada. And they’re
not really results all indented under the top listing, but rather links to more
info deeper within that particular site.
How about Ask.com? For
Overall, I’d say Google took it for being most helpful. But how about for a
more specific query like [midwest earthquake]? Here, Ask
I know it is capable of,
a nice display of recent earthquakes at the top of the page:
But pity it doesn’t do this for a general search. Earlier this week, I
on Twitter from GrammarGirl that there might have been an earthquake near Reno.
There was. But if
I hadn’t known the location, I wouldn’t have gotten much help from Ask.
Getting specific also gave me news results at the top of the page from Yahoo
Microsoft, while Google continued to perform as well as before. The Yahoo and
Overall, I wish I’d seen more "direct answer" style boxes like Ask provided
on a general search from all the major search engines. At the very least, I
should get news results — and in this, only Google did the right thing for a
general query. FYI, see also
Data In Google Earth for looking at earthquake information within Google
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
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