• http://en.gravatar.com/rasculous David Knockton

    Refine, Review, Repeat…. and have the courage to Fail Faster. Great article

  • http://www.calculatemarketing.com alanmitchell

    Hi Matt,

    Some great tips on looking at keyword gaps between natural and PPC search, and trying to fill those holes.

    I agree that PPC can be powerful at driving an SEO strategy (and vice versa), and one technique I often use to drive an SEO strategy is to pick out themes in AdWords search query reports:

    http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/

    Instead of focusing on individual keywords or phrases, I sometimes find it makes more sense to instead see which types of keywords are working, and use these themes as guidance to shape an SEO strategy.

    Cheers,
    Alan