• suehling

    What do you think about this source of inconsistency: SMB pays local search company for sponsored listing. Local search company assigns SMB a tracking phone number. Then the local search company pushes that phone number out to its “partner sites” (including those on which the SMB has already claimed its listings using its correct phone number). So there ends up being 2 phone numbers for that biz, and the SMB pays for it every time someone calls that tracking #, regardless of the site on which the customer sees it. Does that dilute the SMB’s presence or credibility? At the very least, it seems to make fuzzy the ability for the SMB to evaluate the ROI of paying for the service.