• http://www.search-usability.com/ Shari Thurow

    Hi David-

    I’m a website usability professional as well as an SEO. One of the “things” about usability is that people commonly overlook the obvious, and that includes search engine results pages (SERPs).

    When a company has the #1 position and an ad displayed well for their company name, it takes up more screen real estate. Therefore, it is more likely that a person/searcher will click on one of the links.

    It’s up to the individual firm to determine if having that much screen real estate generates enough ROI to maintain the ad presence.

    Overlooking the obvious….

    :-)