The Right Way To Ask For A Link

I can’t tell you how many times over the years I’ve received link requests that are variously inept, ridiculous, or worst of all, generated by some idiot link exchange software. I’ve also heard people agonize at SES conferences over how difficult the link building process can be.

But link building isn’t difficult, really, when done with common sense, and, more importantly, with the right human touch.

Over at Search Engine Guide, Jennifer Laycock has a great article about someone who approached her for a link—and did it the right way. She writes:

A few weeks ago, I received an email from a reader of my pet project site, The Lactivist. The reader wrote to compliment me on a particular blog post and made mention of her own experience on the subject. I responded with some additional thoughts of my own. She responded back and made mention of a product that she sells that addresses the issue we were discussing. She offered to send me one of the products if I would be interested in reviewing it.

She build a bridge to a relationship and THEN she approached the link building aspect. Smart lady.

Jennifer then goes on to list the eight things this woman did properly in Link Building As Relationship Building – A Great Example

Related Topics: Channel: SEO | Link Building: General


About The Author: (@CJSherman) is a Founding Editor of and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Joost de Valk

    Some webdesigners are just as smart when asking me to review their new html or css books on, i always love it when done right!

  • pittfall

    Building links is like building business relationships. You can use techniques like direct mail or purchase leads, but the best way to build a business relationship is to engage in the relationship before the business. When there is a win/win approach, why wouldn’t they want to return the favor?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide