• https://twitter.com/olegko Oleg Korneitchouk

    Great job summing up the basic elements any product page should have. I would also recommend adding rich snippets for each of those elements you listed. Properly done, it would make your serp listing “pop” and get the most clicks.

    In addition, trust symbols would help as well. Standing in front of a smartly dressed + trusted store v dark clothes + behind some bushes makes all the difference.

  • http://www.authoritybuzz.com/ Authority Buzz

    Great article Rick. I like the use of the story telling in the beginning. I agree with Oleg about the rich snippets, especially for eCommerce. And for blogs, definitely Google Authorship.

  • Sunil U

    Very good article. Don’t ignore the ‘Short Description’ which gives a quick overview of the product. Try to identify the key USP’s and include in your short description. This will hold on the customer on the page and increases the chances of Conversion. Also, customize this short description ‘Category wise’

  • http://www.brickmarketing.com/ Nick Stamoulis

    Never assume your customers know everything they could want about your products. Remember, SEO works to drive people who have never heard of your brand to your site. You can’t count on your reputation to carry you through. You have to give them the information they need to convert.

  • http://twitter.com/rickdejarnette Rick DeJarnette

    I love how this audience adds so much value to the posts! I often find the the intelligent comments from the SEL community are even more useful than the original post. Thanks, all!

  • http://wordswordsseowords.com/ Christopher Skyi

    This is a great article! A lot of clients are under the impression that meta data can improve rankings, and it can’t. You can maybe hurt a page’s ranking if the meta data is missing or is a duplicate or has nothing to do with the page, because it just confuses the search engines, but assuming your meta data is rational, other factors impact rankings. Really, meta data is for HUMAN BEINGS, i.e., eye balls (attached to decision making brains) on the search engine results page. Now it’s more about copy writing and persuasion. 

    It should be noted that Google, and maybe Bing, sometimes construct meta titles and descriptions on the fly for a page as a function of a user’s search query). Exactly what impact this has on a particular page’s click through rate is unknown (to me), though Google’s intent is to increase CTR for that page. When they do this, and how, isn’t clear, but it seems reasonable to assume that Google will do this if it find a “bad” set of meta data for an otherwise perfectly good page