• http://blog.oneriot.com tobias peggs

    Great to see you writing about this, Bryson. The cry that “mobile is inherently social” is getting louder and louder. For reference, my company OneRiot runs an ad network across many social apps, and we apply social targeting techniques to drive good ad performance. But now we’re seeing compelling data to suggest that the same social targeting techniques also work well on apps that are not necessarily social, but that are mobile. In other words, from an ad targeting perspective, it seems that mobile is very much inherently social. I’ve written more here:
    http://blog.oneriot.com/post/3004544256/if-mobile-is-inherently-social-then-mobile-advertising