• dddmarketing

    Christopher –

    Nice article. I especially like your second point – using online analytics to inform other marketing channels. Most organizations I’ve worked with have been getting better and better to use their digital data across all different sorts of digital initiatives, be it different business lines, or even different types of campaigns. However, there is huge untapped potential at most companies to take those learnings from online data and apply them to direct mail, print, or even broadcast.

    Thanks for spreading the word.