There’s No SEO Without Mobile SEO

It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes?

Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.

Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.

I’d like to start the new year with a short reflection of how far mobile SEO as a discipline has come in less than five years.

When I started researching mobile SEO back in 2005, Motorola Razr was the preferred handset, and most of the advice that was given was to validate your XHTML code in order to provide a better user experience for the majority of people in the hopes that Google would reward the webmaster’s efforts in search results. My how things have changed in such a short time.

For more of my views on the progression of mobile SEO, check out my full column on Marketing Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Mobile | Mobile Search | Search Marketing: Mobile | SEO: Local | SEO: Mobile Search

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About The Author: is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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