• http://www.linhlanh.com linhlanh

    Having followed the alliance closely, I’ve noticed the average CPC has been trending upward, indeed. However, what you are saying about “bid pressure” is more from the advertisers’ side of the story. Without actual change of search behaviors from search-engine users. Smaller and less sophisticated advertisers will not be able to stick around for long. Some may be better off not spending until everything stabilizes. Great article otherwise :)