thinkingVOICE And Clear Channel Take PPCall Outdoors
Jun 11, 2007 at 11:53am ET by Greg Sterling
Pay per phone call (PPCall) probably qualifies as something of a disappointment to date. While there has been adoption by advertisers and some good results, revenues have not kept pace with early expectations (which, admittedly, I helped create). In mobile it’s a natural business model and that may be the arena in which PPCall ultimately lives up to its potential.
Despite this, PPCall remains a fascinating and promising marriage of performance-based advertising with a traditional medium (the phone). And it can go anywhere a phone number can go. Indeed, Idearc/SuperPages has been using PPCall in its printed yellow pages for over a year. Now thinkingVOICE and Clear Channel Outdoor have teamed up to offer PPCall on billboards and bus shelters.
In a test with 50 outdoor placements, PPCall ads will appear for local search vertical destination ServiceMagic (owned by IAC). ServiceMagic will pay for each call received based on the outdoor ads. If the test is a success I would imagine more advertisers will be interested and start experimenting. Billboard owners may not be so thrilled with such a development, however, because of a potential loss of revenue — the owner of the inventory bears the risk of non-performance. (In other words, it becomes free branding for advertisers if no calls are made.)
Outdoor advertising is worth more than $6 billion in the U.S. annually.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Search Ads: Pay Per Call, Search Marketing: Local Search Marketing sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- John Bennard said " looks cool, for discovering cool apps i use 148apps.com, appstoreHQ.com and Appsfire.com (this last "
- mobiThinking said " The main thing that the opponents to this deal hinge appear to base their argument upon (well at lea"
- pottern said " I wonder if searching "Google" on Google might be related to using Chrome? When searching for someth"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Business Blogging & SEO – March 11, 2010
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 23, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
