• Rodney Taylor

    Hi what a coincidence that you post this article, I am actually searching a PPC tool for auto bidding and reporting. I think Marin is a good choice, but since it’s only part of our Agency Buisiness it’s quite expensive (5% of our spend…). I was thinking about Adobe Efficent Frontier, but I can’t see the pricing and their staff dosen’t answer.
    Doses somebody know a good software for small PPC / SEO Agencies (we need a PPC only tool).
    Could be realy helpfull! Thanks!

  • http://twitter.com/brookstmcmahon Brooks McMahon

    And if you are looking for an SEM platform plus managed service to create and manage campaigns for small businesses, please check out http://www.marchex.com/products/local-leads.  

    Thanks,
    Brooks McMahon
    bmcmahon@marchex.com

  • http://www.rimmkaufman.com/ George Michie

    David, all of your stuff is great, but this is particularly spot on.  RKG has been trying to figure out a mechanism to hold a bake off against competing platforms for years, but there simply isn’t one.  I wish there were, but as you identify there are just too many variables to control.

  • http://mediamarc.de/ marc hoeft

    I do not believe that it really is still an option to build own in-house
    bidding and campaign management tools. Here in Germany even the largest PPC
    agencies start to abandon their own tools because it is getting impossible to
    keep up with all the new features and API changes that Google, Yahoo, Bing, Baidu,
    Facebook etc. are throwing at them. In my opinion with RTB and Social getting
    bigger and more fragmented a single platform to manage and optimize all these
    channels can never be build and maintained in-house.    

  • Dustin Sedlacek

    An experienced SEM can build out automated rules in Adwords that can automate a lot of the process and leave it on cruise control. 

  • http://www.facebook.com/marc.poirier Marc Poirier

    Full disclosure: I’m one of the founders – but have you taken a look at Acquisio? 

  • Omeed Nosrati

    My firm, eSearchVision provides a platform that is being leveraged effectively by several agencies and we employ a competitive pricing structure. Our technology is competitive with those of the organizations above. Feel free to reach out if you’d like to learn more.

  • Omeed Nosrati

    Hi Rodney, my firm eSearchVision provides a complete PPC management tool that is competitive with those that you’ve mentioned. We offer competitive pricing and are currently engaged in successful partnerships with several agencies. Feel free to reach out if you’d like to learn more.