Tim Mayer, a former Yahoo and longtime search industry veteran, has landed a new role at Trada, the crowdsourced SEM marketplace based in Colorado.
Mayer joins the company as its Chief Strategy Officer, and will oversee sales, marketing, product development and operations. Ben Wright, another ex-Yahoo, is also joining Trada as its VP of Service Delivery and Marketplace.
For Mayer, this latest position expands on a lengthy career that’s seen him work at several of the web’s early search engines. As Danny Sullivan detailed last summer when Mayer left Yahoo, that career began at RealNames and included stops at Inktomi, FAST Search, Overture and eventually Yahoo. He was one of Yahoo’s most public search employees over the past seven years.
Trada’s paid search marketplace matches advertisers and its community of more than 1,000 freelance search marketers. The company formed in late 2008 and launched its marketplace publicly last March.