As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter.
The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts suggest the latter method might be more effective anyway.
The search alliance companies began asking advertisers to transfer their paid search campaigns as of the end of August. Advertisers who have a Yahoo Search Marketing account balance over $25 will see it automatically transitioned to adCenter in early 2011. Those whose balances are less than $25 will be refunded.