As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter.

The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts suggest the latter method might be more effective anyway.

The search alliance companies began asking advertisers to transfer their paid search campaigns as of the end of August. Advertisers who have a Yahoo Search Marketing account balance over $25 will see it automatically transitioned to adCenter in early 2011. Those whose balances are less than $25 will be refunded.

Related Topics: Channel: SEM | Microsoft: Bing Ads | Yahoo: Marketing

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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