Hoping to cash in on the increased awareness and interest in financial and economic news, a group of search and social media marketers have launched Tip’d, a social community for the financial industry.
If you’re familiar with digg, mixx, or sphinn, you’ll understand how Tip’d works: Users submit and vote (“Tip It” or “Topple”) on stories, leave comments, share interesting stories with friends, and so forth. Where Tip’d is unique is its focus specifically on financial content. Categories include Stocks, Green, Economy, and Real Estate, among others.
“Social news in the traditional format, like Digg, has too broad a focus to do justice to any specific niche,” says Tip’d Community Director Muhammad Saleem. “Given the political and economic climate, and people’s renewed interest in the finance sector as well as personal finance, we think now is the perfect time to launch Tip’d.”