Tips On Knowing Whom & What To Trust

Apr 4, 2007 at 8:04am ET by Danny Sullivan

I’m an avid reader of Aaron Wall at SEO Book, because he always has great insight. Questioning the Legitimacy and Authenticity of Internet Marketing Advice & Sources from Aaron out today is an especially good read that I’d recommend to anyone trying to understand what to trust, and what not, when it comes to products, websites and advice. Lots of good tips for those new to search marketing and evaluating resources, plus helpful for anyone in general.


Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

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