Today’s MicroHoo Roundup: Google Considers Its Response, Google Says It Would “Hire” Yang, Icahn Might Be Thwarted By Slimmed-Down MicroHoo, & MSN Reorgs


Yesterday at Google HQ in Mountain View, during the Q&A session following the discussion of Google Health, a reporter sneaked in a question about Microsoft-Yahoo. Marissa Mayer declined to answer the question, as Google CEO Eric Schmidt and co-founders Brin and Page were mulling their collective response to the new and reduced Microsoft overture (pun intended) to Yahoo. What that response will be is to be determined.

Google had been working on finalizing an anti-trust-proof paid search deal with Yahoo and may court Yahoo further in light of the new moves by Microsoft. One area of speculation is that a successful bid to buy Yahoo’s search business might freeze out Google and give Microsoft the search reach the former was trying to prevent.

At a London press conference, Google’s Eric Schmidt said he expects Microsoft to be the company’s most formidable competitor. During that same press conference Schmidt said that the search company would love to “hire” Yahoo CEO Jerry Yang to work there should that ever be an opportunity: “Jerry is very talented and if he wants to work at Google we’d be very excited to have him, but I don’t think that’s going to happen.”

Right now Jerry Yang has got his hands full fending off a proxy fight from investor Carl Icahn, who might be somewhat vexed by the new negotiations between Microsoft and Yahoo (although he’s already made $120 million on Yahoo apparently). Icahn is presumably interested in a total sale, not a partial deal as the new discussions suggest. All might come to naught for Icahn and his alternative slate of directors if a deal is struck between Microsoft and Yahoo before the annual Yahoo shareholder meeting on July 3. As PaidContent reports, Icahn began his massive purchase of Yahoo shares the day the first Microsoft deal died, suggesting a pre-meditated game plan.

Yahoo is now caught between Icahn, the corporate gadfly, Microsoft’s new offer, and Google. According to Reuters and the Wall Street Journal, that offer would involve selling Yahoo’s Asian assets, Microsoft controlling the Yahoo paid search inventory, and the company taking a minority stake in the remaining Yahoo. What should the company do? Take the money and run, argues a Wall Street Journal column, citing AOL’s decline in value, by analogy, over the past several years. However, it’s not clear right now precisely what money is on the table.

For its part, Microsoft, which has been prone to reorgs over the past several years, has done a minor one at MSN. It has promoted (read the internal memo) Erik Jorgenson, who ran the Virtual Earth, Maps, and Local/Mobile teams, to a corporate VP role that will see him leading the MSN organization as well as the group he formerly ran. There were several role changes under Jorgensen as well.

If Microsoft successfully buys a piece of Yahoo, there will likely be some additional shifting in Redmond in the future. Stay tuned for more exciting adventures.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Microsoft & Yahoo Search Deal sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"
  • dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
  • dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live