• http://netikseo.lt netikseo

    Of course it has better CTR. Longer ads look like organic results now. People had problems of identifying ads and organic results before and now with “shadow” background almost gone, “Advertisement” became only “Ad” it become more and more difficult to figure out where organic search results start.
    Google just trying to kill SEO and earn more because more advertisers will bid more to achieve TOP-3 positions now…

  • http://www.edeninteractive.com searchengineman

    As discussed:

    Google’s Top 3 New Format – Blurring the Line Between Organic & Paid

    This is a sneaky way to fool the average user into thinking they are getting
    and organic result. This will be Bad news for Google’s trust factor longterm