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UK House Of Lords Condemns Right To Be Forgotten

Right To Be Forgotten

The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting voice from within a European government. […]


Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update

google-pigeon-expedia-hotel

On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]


Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It

Google's Penguin Devastates Many

For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]


Bing Ads Is Getting A Slick New Look That Will Feel Familiar

new-bing-ads-interface

Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of reducing friction between managing […]


Spanish Law To Force Google To Index And Pay For Local News

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There’s a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic […]


Ratings Come To Google Product Listing Ads In The U.S.

Ratings in Google Product Listing Ads

Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google […]


AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […]


Google Testing Timeline View In Knowledge Graph

google-knowledge-graph-featured

Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+. The timeline shows you data elements related to your search query. When […]


Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

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As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]


“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

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Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and […]


Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks

Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s what you need to know: Dynamic sitelinks are automatically generated, typically when […]


Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp Trends

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]


Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps3

Google Maps announced a new “Explore”  feature yesterday for its Android and iOS app. The new feature offers a “local guide” that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of […]


Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

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During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the […]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in […]


Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Ads On Google Maps

Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the […]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

google-hummingbird3-featured

As Google’s Hummingbird algorithm continues to shape the answers within Google’s search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, […]


Bing Ads Puts Insertion Order Management Online

bing-ads-600

Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. […]


Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

google-maps-1920

Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation […]


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