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AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […]


Google Testing Timeline View In Knowledge Graph

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Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+. The timeline shows you data elements related to your search query. When […]


Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

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As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]


“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

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Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and […]


Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks

Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s what you need to know: Dynamic sitelinks are automatically generated, typically when […]


Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp Trends

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]


Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

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Google Maps announced a new “Explore”  feature yesterday for its Android and iOS app. The new feature offers a “local guide” that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of […]


Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

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During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the […]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

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Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in […]


Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Ads On Google Maps

Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the […]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

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As Google’s Hummingbird algorithm continues to shape the answers within Google’s search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, […]


Bing Ads Puts Insertion Order Management Online

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Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. […]


Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

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Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation […]


Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

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Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the exception of 2007 Google has won the category every year since 2000, although its […]


It Will Take “Act Of God” For Relcy To Win In Mobile Search

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Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a “PageRank” style approach to mobile search but […]


Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

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Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts […]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

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It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

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We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. […]


Bing Ads Refines Local Targeting Features

Bing Ads Location Targeting

Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and […]


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