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Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Account level adwords local extensions

Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […]


Google’s Quality Rating Guide Leaked Again; Here Is Version Five

google-quality-spam

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the […]


Google Making Maps App More Competitive With Yelp

google-maps-ios-iphone-featured

Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results Reservations via Gmail indicated on map […]


Apple Maps To Offer Choice Of Google, Others For Directions

Apple Maps with Third Party apps

According to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones: Starting […]


New Google AdWords PLA Test Groups Products By Price

Google AdWords PLAs pricing groups

This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one  for “Up to […]


Google Solicits Feedback On Right To Be Forgotten

google-advisory-council

Google, which has explained that implementing the EU’s new Right To Be Forgotten mandate has been difficult, has opened up a new form allowing the general public to offer it advice. Google’s new form invites Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To […]


Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

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Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, […]


Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Right To Be Forgotten

Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal […]


YP’s “Mybook” Makes Local Search More Social

YP app demo

Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched […]


Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google

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Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents […]


Google’s EU Censorship Removes Links For More Than Just Names On Their Own

eu-forgotten-forget-600

It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn’t clear that Google was removing links […]


Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

movies-ticket-popcorn-600

Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results. As it turns out, “America” isn’t the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work — it’s not exclusive to […]


Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement

yelp-600

Yelp has been an increasingly vocal critic of Google for several years. Now it has joined a group of companies opposing the European Commission’s current antitrust settlement proposal with Google. Originally Google and Yelp were partners. Google unsuccessfully tried to buy Yelp for a rumored $500 million a year or so before the company went […]


Survey Says Yelp The Most Influential Local Review Site

yelp-logo-featured

Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]


Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation

bing-ads-600

“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are set,” he added. Recapping the successes of this past year […]


Study: Why, When & How Often Google Indexes Individual Tweets

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Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation […]


Google Maps Adds Distance Measuring Feature

google-maps-600

Google has quietly announced on Google+ that they have added the distance-measuring feature to the new version of Google Maps. The feature allows you to draw points on Google Maps to see how far in distance (feet/miles/etc.) it is from one point to the next. This feature was available on the old version of Google […]


“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

Google TV Logo

The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter to Google’s chief legal officer, David Drummond demanding Google fix the […]


Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

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Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]


Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

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Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping Campaigns that are already […]


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