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Google Hits Poland Again With Link Network Penalties

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Four months after Google’s first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google’s Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland: @rustybrick We took action on two link networks. — Karolina Kruszyńska […]


Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down

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Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo’s home for user-generated articles; the latter is […]


Former Googler: Links That Change Are Trusted Less By Google’s Algorithms

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A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and […]


Report: Apple Accelerating Crowdsourced Maps Improvements

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According to a couple of reports (Reddit and MacRumors), Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 a.m. Eastern: Over the past month, Maps were being […]


Bing Adds Khan Academy Courses & Book Finding Results

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Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy Courses On Bing Through the […]


The 10 Most Important Paid Search Developments So Far In 2014

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It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]


Google Webmaster Tools Beta International Targeting Reports

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Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use lang markup understand common mistakes and learn what errors they need to fix, in order to better communicate the language settings across the webmaster’s internationalized […]


Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

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According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed […]


Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

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On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]


Robots.txt Celebrates 20 Years Of Blocking Search Engines

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Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos […]


Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features

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Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […]


Foursquare To Charge For Local Database — Will Partners Balk?

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According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile. According to the WSJ article: The New York startup is […]


Google Goes All-In With “OK, Google” Hands-Free Search

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The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any function on the device simply by saying “OK, Google” first and then […]


Google Beefs Up AdWords Location Extension Reporting And Targeting

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Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located from the Dimensions tab. Separate Settings For Location Extensions […]


Google Analytics Now Separates Brand And Non-Brand PPC Traffic

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Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter […]


PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

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When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal […]


Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

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Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among the real-time signals such as location, browser, time of day that affect automated […]


Android TV Shows Knowledge Graph Search Results

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Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]


Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results

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Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the “click-through behavior on this new less-cluttered design is similar to the […]


Google Bringing App Indexing To All Android Apps

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Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily […]


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