Search Cap is a free daily recap of search news from around the Web. To get SearchCap via email, enter your email here:



Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets

We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48 […]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark

Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren’t told if any action was taken — and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a […]


Google Misattributing Content From Major News Publishers

mistake-error-erase-600

A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [hometownlocator site:post-gazette.com], the first result is local.post-gazette.com/boardman+florist.9.125954212p.home.html: If you look at the […]


Google Now Comes To Chrome For Desktops & Laptops

Google Now for Desktop

Google’s amazing predictive search tool, Google Now, is finally being made available to people on desktop and laptop computers using the regular release of its Chrome browser. Until now, it had only been available through mobile devices or to those using beta versions of Chrome. Google shared the news via its Google Chrome account on […]


Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

matt-cutts-smx-2-featured

Today’s video from Google’s head of webspam Matt Cutts tackles the question, “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” According to Cutts: It’s kind of tricky because we have a large amount of algorithms that all interact, and whether you […]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600

Nearly a year after Google’s Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs […]


Google Slaps Greek Sites With Penalties

google-flyswatter-penalty-600

It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google’s head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying “ah, you noticed the action in Greece?” Here is Matt’s tweet: @realpoisom ah, you noticed the […]


Agnes Martin Google Logo Celebrates Abstract Painter’s 102nd Birthday

Agnes Martin Google logo

Today’s Google logo marks what would have been the 102nd birthday of abstract painter Agnes Martin, adding another female to the list of women Google has honored on its homepage this year. Born in Canada, Martin spent much of her career first in New York City, and then New Mexico. She is best known for […]


What Do Users Really Think Of The New Google Design?

google-homepage-search-600

When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious with those bright icons.” “The ads look like […]


AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

AdWords Bid Simulator Columns

With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be viewed across multiple keywords, […]


Google Alerts Adds Filters For Regions & Languages

google-alerts

Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases within a specific region […]


Yelp and YP Enter Into “Strategic” Content, Distribution Partnership

YP + Yelp

YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals […]


Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

quiet-shhh-600

Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. […]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured

Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that […]


Google Voice Search Easter Egg Unlocks “Cheat Mode”

google-easter-egg-featured

Googler Pierre Far has found a Google Easter egg  that opens up “Unlimited free Google searches” for everyone. According to Far’s Google+ post, doing a Google voice search for, “Up, Up, Down, Down, Left, Right, Left, Right” on his Android phone prompted the voice response, “Cheat mode unlocked, unlimited free Google searches.” According to Search […]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices

Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 […]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600

Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […]


Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

bing-ads-600

Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes extra characters from keywords in a process called […]


EU Antitrust Chief Says Google Settlement Essentially Done

google-eu-featured

Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia has essentially said that the current version of Google’s antitrust settlement proposal is a done deal. While he didn’t rule out changes definitively he seems to think complainants’ criticisms have been addressed. The current proposal requires Google to give up considerable screen real estate and […]


Yandex Buys Israeli Geo-Location Platform KitLocate

inside-yandex-featured

Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third-party sources, the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location to apps without using much power unlike GPS or triangulation, […]


    Get Our News, Everywhere!

    Daily Email:

    Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

     
     

    Click to watch SMX conference video

    Join us at one of our SMX or MarTech events:

    United States

    Europe

    Australia & China

    Learn more about: SMX | MarTech


    Free Daily Search News Recap!

    SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

     


     

    Search Engine Land Periodic Table of SEO Success Factors

    Get Your Copy
    Read The Full SEO Guide