Search Cap is a free daily recap of search news from around the Web. To get SearchCap via email, enter your email here:



New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

Google Shopping Logo

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. […]


Amazon Fire Phone: Bing For Search, Nokia For Maps

Amazon Maps logo

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no […]


Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-U.S. Markets

Bing Ads Bid Lanldscape Ad Group Leve

In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level. Non-U.S. advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows the estimated cost, click, […]


Canadian Court Orders Google To Remove Sites Worldwide

google-legal-law-featured

On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it claims are owned by former associates who stole trade secrets […]


Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Google's search ads lift brand metrics study

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive. A […]


Yandex Introduces Cityguide Apps For Russian Market

Yandex City for iOS

Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia currently but will likely expand to other geographies that Yandex serves: […]


Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?

google-penalty-600

This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with […]


Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration

Facebook-Search

We’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop […]


Microsoft Shuttering Bing Ads Express

express-train-station-travel-600

Bing Ads Express, Microsoft’s program to encourage small businesses to adopt the paid search platform, will be sunsetted this summer. Launched just last October and modeled on Google’s own AdWords Express, the program was designed to simplify and automate paid search advertising across the Yahoo Bing Network. Small and local businesses could use their Facebook […]


Microsoft’s Catapult Project Aims To Speed Bing Search, Improve Relevancy

bing-catapult-600

A major datacenter project at Microsoft could lead to faster and more relevant search results on the company’s 5-year-old search engine, Bing. The Catapult project is a collaboration between Microsoft researchers and the Bing team that was presented Monday at an industry conference on computer architecture. A Microsoft blog post explains some of Catapult’s technical […]


Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data

inside-yandex-featured

Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not set] or [not […]


Google Previews New AdWords Policy Center, Will Go Live September

new-google-adwords-logo

A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Center is live now. While most advertisers likely won’t be affected by the […]


Screen Shot Of Google’s New Rejection Notices For Reconsideration Requests

Google Webmaster Tools - Facebook Featured

At SMX Advanced last week, Google’s head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection notices with more detailed responses in some cases. We’ve now located an example of the new rejection notices, as shared by @johnedwarddoyle with me on Twitter. The new notice has a new section […]


With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade

pinterest-place-search-600

Forget the idea that Pinterest is all about fashion photos, cute animals and inspirational messages. The company says it’s now hosting more than a billion Place Pins across four million Place Boards. Together, all this represents more than 300 unique countries and territories. That’s a lot of image and board geotagging going on. To make […]


Up Close @SMX Advanced: The Periodic Table Of SEO Elements

Periodic-Table-of-SEO-flip

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, […]


Microsoft: No Plans For Ads In Cortana Yet; Debating Bringing To Androids & iOS

cortana-phone-600

It’s far too early to consider monetizing Cortana, Microsoft’s new virtual personal assistant, but the company is already thinking about how to scale her across different devices, platforms and around the world. Those were two of the key points from Microsoft’s keynote conversation Thursday morning at our SMX Advanced conference in Seattle. Marcus Ash, a […]


Google’s Payday Loan Algorithm 3.0 Rolling Out Now

payday-loan-search-600

Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said, “it’s rolling out now!” To catch […]


Bing Ads URL Auto-Tagging Finally Arrives

bing-ads-600

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or rely on a third-party solution every […]


Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

cortana-600px

We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here to talk about Cortana, the company’s recently launched virtual assistant […]


Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

bing-2013-logo-featured

To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most likely to get voted off or win The Voice, Dancing with […]


    Get Our News, Everywhere!

    Daily Email:

    Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

     
     

    Click to watch SMX conference video

    Join us at one of our SMX or MarTech events:

    United States

    Europe

    Australia & China

    Learn more about: SMX | MarTech


    Free Daily Search News Recap!

    SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

     


     

    Search Engine Land Periodic Table of SEO Success Factors

    Get Your Copy
    Read The Full SEO Guide