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Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others

shutterstock_126762251 shopping

In December, Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which […]


Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles

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Google’s Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of “Author Rank” in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This question was prompted by a tweet from Matt Cutts: […]


Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

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Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is […]


Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

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What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

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A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively […]


Google Makes It Official: New Search Results Design Goes Live For All

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A day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design. Jon Wiley, Google’s lead design for Google Search, said on Google+, “you may have noticed that Google Search on desktop […]


Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

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When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […]


Yahoo Goes Live With Yelp Local Reviews

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Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from […]


Google Confirms Giant Banner Ad Test Is Dead

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Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test failed and is over. Presumably the click-through rates (CTR) on the […]


Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

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Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. […]


Survey: Consumers Blame Brands For Bad Location Data

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Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to discuss their behavior when they acted as consumers. Overall the marketers (as […]


Better Data, Public Transit Coming To Apple Maps In iOS 8

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According to unnamed sources cited by 9to5mac, Apple’s forthcoming iOS 8 will see a number of improvements to its mapping product across platforms. The site says the next Apple mobile OS will offer: Better and more complete points of interest and business data Public transit information and directions (rolling out first to major US cities) […]


Google Now Targeting Italian & Spanish Link Spammers

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Less than a month after Google targeted Polish link spammers and German link spammers, Google’s head of search spam, Matt Cutts announced that the company is targeting more countries. Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. He posted both announcements on Twitter and […]


Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

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Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search […]


Google Sees Deeper App Content As Key To Mobile Usage

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Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by indexing more app-based content, including […]


EU Settlement Nearly Done, Google Antitrust Drama Shifts To India

Google legal

Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end. Now it appears the Google antitrust drama is shifting to India, where an antitrust investigation against […]


Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated

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Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see it the day before. The Doodle […]


Google Stepping Up Merchant Feed Enforcement

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Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform […]


AdWords API For New Google Shopping Campaigns Now Available

Google Shopping Campaigns global launch

Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of […]


Yahoo Rolling Out Indoor Maps (via Nokia)

Yahoo indoor maps

Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head to head with Google in “local” (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia’s Here […]


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