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Google Beefs Up AdWords Location Extension Reporting And Targeting

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Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located from the Dimensions tab. Separate Settings For Location Extensions […]


Google Analytics Now Separates Brand And Non-Brand PPC Traffic

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Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter […]


PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

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When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal […]


Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

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Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among the real-time signals such as location, browser, time of day that affect automated […]


Android TV Shows Knowledge Graph Search Results

Search via Android TV

Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]


Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results

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Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the “click-through behavior on this new less-cluttered design is similar to the […]


Google Bringing App Indexing To All Android Apps

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Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily […]


Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics

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The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion window and editable conversion values can now be applied to any […]


Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions

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There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle […]


Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss

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BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The report was inspired by panel […]


Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples

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Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We’ve been seeing these bulleted lists, especially in “how-to” like queries for months now and here are some interesting examples. In the example […]


eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again

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By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]


Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue

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German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a […]


NEW: Google Links To Apps Not Pages, When Searching For Musicians On Android

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Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up. The new feature is integrated into Google Search and works with the following apps: Google Play YouTube iHeart Radio Spotify TuneIn Rdio The feature only works for musicians. For example, a search for Katy […]


Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

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With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates, Shopping campaign structure, bidding and mobile recommendations. […]


The Feature Google Killed The + Command For — Direct Connect — Is Now Dead

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Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new “Google+ Pages” that had been launched. Today, this “Direct Connect” […]


New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

Google Shopping Logo

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. […]


Amazon Fire Phone: Bing For Search, Nokia For Maps

Amazon Maps logo

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no […]


Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-U.S. Markets

Bing Ads Bid Lanldscape Ad Group Leve

In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level. Non-U.S. advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows the estimated cost, click, […]


Canadian Court Orders Google To Remove Sites Worldwide

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On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it claims are owned by former associates who stole trade secrets […]


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