• http://twitter.com/sharithurow sharithurow

    Hey Paul-

    What exactly do you mean by “easy navigation”?

    :-)

    Shari

  • Socal Preferredbuilders

    I have been trying to focus on link building and dont really know the best solutions for my company. Any thoughts?

  • http://twitter.com/macsupportcentr Mac Support Centre

    Hey Sharithurow,

    Nice question, most of the guys missed to provide a proper navigation in their websites. Please keep in mind that “Navigation” is for users and not for search engines

    It does mean that the users should be able to land into any pages of the website from the page where he currently in… Please check the services and solutions section in the website http://www.macsupportcentre.com.au/, you will get an idea sure.

  • http://www.shopobd2.com/ shopobd2

    Good post! I am learning SEO now. Very useful for me. Thanks a lot!

  • http://twitter.com/andreapernici Andrea Pernici

    Please don’t suggest to use nofollow…(a stupid creation by Google) it will be the end of the Web.

  • munaazanjum

    I disagree with the author of this post on many instances. At time, when the evangelists are talking of responsive web design, and responsive SEO, the article highlights more or less the same SEO stuffs, as though we are still in Web 2.0.

  • http://twitter.com/mvsmarketing Mark Stockton

    So, your best optimization tip for 2013 is to ‘optimize your website’? Wow. Inspired. I can see why you earn the big bucks.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I also think it’s important that site owners evaluate their current link building campaign to see if they are leaving valuable link building opportunities behind. Sometimes you’re sitting on a goldmine of links and you don’t even realize it! Always ask yourself, no matter what you’re doing online, how can you get a link out of it?

  • http://www.noticiashoy.cc/ Noticias de Hoy

    You mention : Using rel=”nofollow” for links , I see all the links in this page do follow so what use would you recommend ?

  • robthespy

    Here are my tactics-
    1- SEO LOCAL
    2- SEO MOBILE
    3- SEO LOCAL MOBILE
    4 – SEO SOCIAL
    5 – SEO SOCIAL LOCAL
    6- SEO SOCIAL LOCAL MOBILE

    Wait a second……those aren’t tactics. And neither is anything in this article. ;)

  • Raj kumar

    Thanks for give valuable information

  • Paul Bruemmer

    I can refer you to
    Eric Ward’s Linking Campaign Primer http://www.ericward.com/articles/primer.html,
    last updated 2009. Eric will be updating again
    soon.

  • Paul Bruemmer
  • Paul Bruemmer

    Get an attitude check my friend. The purpose of this exchange of information is to welcome constructive comments. If in 2012 you had spoken with several dozen CMO’s in companies with annual revenue over $250 million and discovered 90% of them are missing 50% of the items listed in this article; you might have some insight in regards to just how far behind many companies are within their SEO road map. Good luck to you.

  • Paul Bruemmer

    Yes, very important, thank you Nick. This is probably the most important thing I missed in the article. Analyzing your link genome is critical path for two reasons 1) as Nick Stamoulis says “finding a goldmine of links,” and equally if not more important in my opinion, 2) cleaning up what Google might perceive as “unnatural links” to avoid the penalty box. Several website owners every year are penalized by Google (90% loss of traffic) when they have no idea what they did wrong and it always seems to trace back to “unnatural links.” Always re-evaluate your link structure and scrutinize any link building campaign to insure 100% Google compliance.

  • Paul Bruemmer

    I can refer you to
    Eric Ward’s Linking Campaign Primer (Google it), Eric will be updating again
    soon.

  • Paul Bruemmer

    Tactics may refer to a plan, procedure, or expedient for promoting a desired end or result. The purpose of this exchange of information is to welcome constructive
    comments. As I’ve shared with Mark Stockton (in the post above), if in 2012 you had spoken with several dozen CMO’s in
    companies with annual revenues over $250 million and discovered 90% of
    them are missing 50% of the items listed in this article; you’d have
    some insight in regards to just how far behind many companies are
    within their SEO road map. Good luck to you.

  • Paul Bruemmer

    Google (Google SEO Guide), it’s the best authoritative guide on using NoFollow

  • Paul Bruemmer

    At their core, search engine algos haven’t changed much over the past several years, they remain complex “probability engines” not “answer engines.” Yes thier algos have been updated and improved however, at their core technology not much has changed. The fundamentals remain critical path to building trust and authority i.e., rankings.

  • Paul Bruemmer

    I predict links will be of little or no value in less than 5 years.

  • Paul Bruemmer

    Thank you and all the best of luck in your career path.

  • robthespy

    I would say that 50% of the items on your list might not be relevant to many $250M+ companies.

    Especially,
    •Optimize Map Listings With Local Landing Page URLs
    •Optimize IYPs & Data Aggregators For Consistent Data Validation

    Obviously it depends on the industry and customer base. But if I mentioned “Yellow Pages” to to some of the CMO’s we work with, I probably wouldn’t hear from them again. ;)

    That said, I appreciate your articles and anything that spurs discussion is valuable.

    Most of our customers are medium-sized companies with ecommerce sites. Two things we’re spending more time on this year:

    -Optimizing marketplace feeds (not just for Google & Bing).

    -Making sure EVERYTHING we do has a clear line in PnL attribution reporting.

  • http://twitter.com/andreapernici Andrea Pernici

    I don’t think so, but suggesting nofollow probably it will be :)

  • Gavin Sutherland

    I think links will always have some value, but what we are seeing is a broader range of signals that may affect how and in what context a site might rank e.g. specific verticals, personalised search, social signals, local etc. The link will still have currency but as part of a mix of signals.

  • http://www.quickpromarketing.com Pete Kici

    Did I miss something?No one said anything about reviews or reputation??? is it not very important for local business to have a 5 star reputation their customers posting great reviews people saying great things about your product or service?That is the new SEO, a bad reputation and all this other stuff is worthless.

  • Curtis Worthington

    In 2013 I will be concentrating on great content, building author rank, split testing for conversion and social media among a few other things!

  • http://twitter.com/erocketSEO Dave Fowler

    Anyone reading this who is new to SEO should be aware that “Using rel=”nofollow” for links” is not an ‘SEO tactic’. I’m sure this is not intended to read like an instruction, rather it is a content heading from the Google guide to SEO as stated, but one that has been paraphrased. So any newbies here, DO NOT go adding nofollow to all your links!

  • http://twitter.com/erocketSEO Dave Fowler

    I’m really worried that some readers are going to interpret that part of this post in that way, and having read the response to Andrea Pernici (http://searchengineland.com/top-seo-tactics-for-2013-141993#comment-744632907) I’m even more worried that this is how it might have been intended.

    Noticias, rankings are still influenced in large part by external links into your site and – the important point here – by the flow of that link ‘juice’ to your internal pages. If your organic traffic matters to you, do not go adding nofollow to all your links.

  • Tuan Le Duc

    Fantastic. Let me bring this about in my Seo Forum.I want all our seoer know this.

  • http://twitter.com/Koozai_Emma Emma North

    This guide is a good point of reference for SEO’s looking to fill in the gaps of a a site optimisation process. Of course, not all points are relevant for all sites or industries and a bullet list of tips is not ideal for SEO newbies who may get mixed up with references like the nofollow being discussed, but as a resource for developing strategic top-level ideas there are a number of pointers, including local, markup, social and content which will each play a big part in SEO for 2013.

  • http://www.makeitmindful.com/ Mindful Marketing Strategies

    great article paul. i especially like the checklist of the onsite seo best practices.

  • http://www.facebook.com/profile.php?id=100001908060728 Shraddha Patel

    Thanks for this article but i didn’t get what you mean by “Easy navigation” .