Search Engine Land’s Top Tweeted Stories Of 2012: Pandas, Google and a Zuckerberg

There’s no question, the Search Engine Land Twitterverse likes to talk about the Panda updates.

We took a look at the top tweeted stories of 2012 using Social Crawlytics, and without a doubt, Google and Panda-related stories trumped much of the Twitter activity in the past year. Mark Zuckerberg did make an appearance in one of our top-tweeted headlines, but in the context of search.

So here they are, the top tweeted Search Engine Land posts of 2012!

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (1,931 tweets)

2. For Social Media Marketers, SEO Is Much More Popular Than PPC  (1,880 tweets)

3. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (1,567 tweets)

4. Google Pushing Out Panda Update 3.9 Tonight (1,521 tweets)

5. Google Launches Knowledge Graph To Provide Answers (1,457 tweets)

6. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (1,283 tweets)

7. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (1,205 tweets)

8. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (1,114 tweets)

9. Google Places Ranking Factors – The PhD Version (1,074 tweets)

10. 2012 Year In Review: Important Shifts In Google SEO (1,074 tweets)

11. The Difference In Keyword Research For SEO vs. PPC (1,067 tweets)

12. Study: 39% Of Google Search Referrers Now “Not Provided” (1,051 tweets)

13. Google Says Panda 3.4 Is ‘Rolling Out Now’ (1,025 tweets)

14. Official Google Panda Update Version 3.8 On June 25th (1,011 tweets)

15. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (996 tweets)

16. Google’s Gags Go Worldwide For April Fool’s Day 2012 (994 tweets)

17. Google Panda 3.2 Update Confirmed (943 tweets)

18. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (930 tweets)

19. Zuckerberg On Search: “At Some Point, We’ll Do It” & Be “Uniquely Positioned” (916 tweets)

20. Google Bringing In More Than $100 Million Per Day Via AdWords (915 tweets)

Tomorrow we’ll post the top liked stories on Facebook, so be sure to check back then. Happy 2013!

Related Topics: About Search Engine Land | Channel: Other | Most Popular Stories | Top News


About The Author: Monica Wright serves as Director of Audience Engagement for and, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

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  • RankWatch

    All the three terms are deservedly being the words which are tweeted for the most no. of times by SearchEngineLand. Google with goods than controversies surely deserves to be on the top of the chart. I would also like to know stats related to the search traffic to SEL site in the previous year with the search terms around these keywords and also the social media traffic when links to posts containing these keywords are either posted or tweeted.

  • Monica Wright

    Those would be interesting stats to see for sure. We do quite a bit of internal analyses, along these lines. Search news changes so quickly it’s fun to see the keyword trend from year to year. In terms of social keywords, generally Google-related posts do well on Google+. Facebook-related news does well on Facebook. Other popular topics (no matter what channel) include SEO, Panda, Penguin, and of course, Matt Cutts. :)

  • RankWatch

    Yes you are absolutely right, its always fun to see the keyword trends. Those are really great stats in your comment Monica, certainly people on a particular social network will be more engaging if they see the content related to that particular social network. Thanks a lot for helping me come to a conclusion.

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