Topix To Power Community For Local NBC Affiliates

Feb 19, 2008 at 9:23am ET by Greg Sterling

Community and local news site Topix struck an agreement to power discussion forums for NBC Universal’s 10 local owned and operated station web sites. Topix already does this for selected newspapers and Gannett TV sites and claims 100 media partners for its local news and/or community features.

Topix CEO Chris Tolles says that “60% of the ‘articles’ on Topix are now ‘original,’ from scratch, posts not referring to a story [and] 75% of the pageviews on Topix are on the commentary.” Here’s his post responding to Google’s introduction of local news, which argues that crawling existing sources isn’t the answer, and if you want truly local news you have to create some of your own.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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