Tracking Santa Through NORAD & Google Earth

Dec 18, 2006 at 3:54pm ET by Danny Sullivan

I love to track Santa courtesy of NORAD, the North American Air Defense Command. I did a post on my personal blog last year, Tracking Santa Through The NORAD Web Site, talking about how I moved from listening to Santa’s location on the radio to monitoring him with my kids on the web. Gary Price tipped me to the news that the NORAD Tracks Santa 2006 site is now up.

Can’t wait for him in flight? Nathan over at InsideGoogle highlighted an official Google blog post about how you can find presents he’s left behind in Google Earth and then track him in the software on Christmas Eve. More info on that here. Just make sure all you little searchers are in bed before he arrives!

NOTE: See Santa Tracker 2008: Google & NORAD Team Up Again for an update on the site.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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