Discover what's up in the business of marketing each Friday.
Trademark Infringement Case Against Yahoo In Google AdWords Dismissed
Steve Bryant reports that the case against Yahoo, brought by JP Enterprises for trademark infringement on the terms lovecity and lovecity.com have been dismissed with prejudice. Back in mid-June, the case was first filed against Yahoo and other companies for bidding on the brand name. Yahoo’s nor JP Enterprises’ attorneys responded to any comments about the case and why it was dismissed. It appears that there was some type of settlement, since the case can later be filed again.