• phio

    Interesting article Andy! While it is true that there may be some costs for current trademark and business owners, it is important to note that during the registration of the new IDNs, a grace period for trademark owners is open. This grace period can last up to 6 months or so, and each registry for the IDN cctlds will more than likely block trademarks from being registered. Due to this foresight on the part of registrys and ICANN the number of trademark issues will be light compared with the latin language.

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  • http://searchengineland.com Andy Atkins-Krüger

    phio – thanks for your comments. In fact I referred to the sunrise period in the post and I do appreciate that ICANN has put in some planning relating to this. The grace period helps the implementation – but it doesn’t change the fact that the number of possible trademarks which can be captured by those who you would not wish to sit on them, has increased exponentially.