Transform Your Searches into Sales — No Tricks, Just Treats

Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast.

Chat with SearchBot

Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place.

In this Digital Marketing Depot webcast, “Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology” mobile-local experts Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to unleash the power of beacons. They’ll discuss actionable takeaways on crafting a successful online-to-offline strategy, using real brand examples.

Attendees will gain a solid understanding of the current opportunities in beacon marketing, as well as insight into the mobile path to purchase, tips for being present and relevant in motivated mobile consumers’ moments of need and an increased awareness of the challenges around mobile ad blocking.

Register now at Digital Marketing Depot.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Search Engine Land
Contributor
Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.

Get the must-read newsletter for search marketers.