Travel Appears To Be Next Up For Google

BusinessWeek writes about Google’s potential plans to enter the travel arena with a specialized offering. That offering, assuming it appears, would likely include a heavy dose of video. There would also likely be a heavy helping of Maps. Interestingly, Google is pushing Maps and MyMaps today as a travel/trip planning tool.

Google could create a pretty interesting travel product using some combination of YouTube/video and Maps, including StreetView, with social elements (e.g., search UGC/MyMaps). Google used to show a one box that would expedite a search on the top branded travel destinations for queries such as “flights to NYC,” but I was unable to reproduce that today.

Online travel spending exceeds $80 billion annually in the US market; and online travel-related advertising (leisure) is one of the top consumer categories according to the IAB:

Consumer advertising categories

Vertical sites offer marketers a more qualified click than do general search results.

Related Topics: Channel: Local | Google: Maps & Local | Search Engines: Travel Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »




 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide