Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment

travelocity-expedia-logosTravelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business.

The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering the technology used on As the Wall Street Journal reports, that will include powering hotel and airfare searches, booking trips, and even customer service.

It may remind you of the 2009 agreement when Yahoo essentially got out of the search business and turned its search results over to Bing.

Travelocity and Expedia say they’ll begin implementing the agreement right away and the change on Travelocity’s website should be in place next year.

When Expedia begins powering those travel search functions, Travelocity will “focus its efforts on promoting its brand and marketing the broad offering of travel services and supply made available through this agreement.” In other words, Travelocity will essentially become an Expedia affiliate. As Tnooz reports, Travelocity will be paid via “performance-based marketing fees related to bookings.”

Related Topics: Channel: Industry | Search Engines: Travel Search Engines


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Rajesh_magar

    Well we all know the truth that “History repeats itself, first as tragedy, second as farce”. And this is the prefect example of the same, what you think?

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