Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007.
This is certainly good news for search advertisers. In more good news, with the exception of ads in newspapers, which saw a slight slip, consumers displayed an increased level of trust across all ad formats.
Search along with other online ads still lag behind traditional ad mediums — including newspaper ads — in consumer trust, however.
To find out how other digital ad formats perform and see the complete list, head to Marketing Land to read Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust.