Truveo Adds European Videos From Kewego

Oct 15, 2007 at 11:49am ET by Greg Sterling

AOL-owned video search engine Truveo has struck a deal with European white label video platform Kewego to offer European television and other EU video content (from 20 countries) to audiences through Truveo. In August Truveo relaunched as a consumer destination and comprehensive video search engine and portal that hopes to eventually challenge YouTube. Most of the videos on Kewego appear to stream within a player on the site rather than referring out to a third party site, which Truveo does some of the time based on its partner requirements.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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