Tune In To Our Big Brand SEO Webcast Tomorrow

May 21, 2008 at 7:08am ET by Danny Sullivan

Tomorrow at 1:00 PM Eastern, Search Engine Land’s executive editor Chris Sherman delivers another Search Marketing Now webcast, "Big Brand Search Engine Optimization: Managing Large Campaigns." Registration is still open – and it’s free.

In theory, you’d think that Search Engine Optimization (SEO) is the same for all sites, large or small. But in practice, SEO for large brands has its own set of challenges – and solutions. For example, how do you effectively manage all the stakeholders in the SEO process – when it can extend across the entire organizational structure and involves a wide range of constituencies?

Chris Sherman will discuss these issues and more in his presentation, which is sponsored by iProspect.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >

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