Twitter Gets More Serious About Search

We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of labor of love.

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Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines.

Related Topics: Channel: Social | Search Engines: Buzz Search Engines | Search Engines: Real Time Search | Twitter

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://searchmarketingcommunications.com Tim Cohn

    Maybe Doug Cook can help them get around to making Twitter Following and Twitter Followers lists searchable too.

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