Twitter Gets More Serious About Search


We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of labor of love.

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Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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ONE COMMENT ON Twitter Gets More Serious About Search

Tim Cohn,

Maybe Doug Cook can help them get around to making Twitter Following and Twitter Followers lists searchable too.




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