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Twitter: More Than Messaging, It Can Generate Traffic
is a new and hot social site that everyone seems to be talking about but very
few people are leveraging. Twitter is still in its infancy, but it can still
drive hundreds, if not thousands of visitors.
Below, an introduction to Twitter
and how you can tap into it as a marketing tool.
Twitter is a community where members leave short messages (twits) on what
they are currently doing. It could be as simple as “I am going to the movie
theater” or “I am reading about the Apple iPhone.” The thing about Twitter is
that you don’t have to be fancy with words or lengthy. In fact, they limit each
twit to 140 characters.
Twitter page showing messages from twitterer and friends
The main reason for using Twitter is so that you can, to some extent, let
your friends know what you are doing and keep track of what your friends are
The cool part about Twitter is that you can add links within your twits,
which results in traffic to that linked site. If you are looking to drive
traffic to you website from Twitter, here’s how to do it:
- No man is an island: Twitter is a community-oriented service, so
make sure you put yourself out there and start getting to know other members.
The main way you can do this is through friending other members, which will
cause many of those members to friend you back. All of the members that friend
you back will then see all of your twits on their Twitter homepage.
- Use the resources at your finger tips: It may be hard for you to
friend thousands of users, so why not leverage your website and have users
friend you. With a
Widget for WordPress or the
badges Twitter offers for use on any web site, your visitors will see what
you are doing. Naturally some will click through to the Twitter website and
- A picture says 1000 words: There are thousands of users on Twitter.
If you want people to start friending you, you will need to have something
that improves your odds. Each profile has the option of containing a user
image, so make sure you add a creative and appealing icon so people want to
click on it and friend you. There are no rules that say that the user image
has to represent you….so why not use a humorous or sexy image.
- Participation is the key to success: The best you can do to get
more friends is to add good twits. If you break news or keep on twitting about
cool stuff that others want to find out more about, then they are going to
friend you. If you don’t participate in the community, getting hundreds or
even thousands of friends can be a tedious task. One of the things that I do
that seems to work well is twitting about Twitter. Right now, the majority of
people on Twitter are interested in all things Twitter.
If you do these things you can succeed on Twitter. The goal is to get as many
people to friend you back, causing your twits to appear on their homepage. If
you want a quick way of find friends, I recommend starting with the
top 100 Twitter list.
Don’t forget — you can also keep up with Search Engine Land stories via
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Engine Land On Twitter explains more about how.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.