• http://www.1stScreenMobile.com kfom

    As you mention in your promoted tweets + places of interest, it can be kind of a challenging dance to master how to enter into a monitored conversation without spamming.

    Yet that is not stopping many small business owners from really starting to embrace
    the value and importance of Local by developing local search listening and marketing strategies.

    For the past year I’ve been saying to a lot of my clients that I wondered if
    Small Business and LOCAL wasn’t going to be the ground zero place where social and mobile really became mainstream.

    Your great post starts the mind spinning about all lots of exciting new possibilities
    for all kinds of small businesses – many thanks !

  • http://www.relevantads.com David Rodecker

    Thanks for the report & predictions Andrew. It is exciting to see another top destination taking local seriously. Twitter can definitely use this to matchup against FB fan pages as well as a twist to mimic 4SQ. I’d like to see this come sooner rather than later; however given Twitters relatively slow web-development cycle, I remain suspicious.

    Twitter may be in need of good geographic location and business data. However I doubt that they will actively seek to prepopulate a grand list of places simply because it would be inaccurate from the get go, difficult to maintain, “me too”. The top core data providers are grossly inadequate and slow to update (see Local Data Providers – Behind the Smoke). Perhaps a claiming process will be established, but in any event I would be surprised to ever see Twitter or any YP/Local industry leader or group take on a taxonomy standardization effort. The US Govt is one of the few (NAICS), but hardly anyone (except D&B and Acxiom) use it and even the US Govt rarely updates that antiquated ontology. I feel for the poor saps that are relegated to such a ominous and ongoing task (our taxes at work!).

    Twitter on the other hand, has the opportunity to leverage users in unique manner. Whereas most online destinations rely upon themselves or a business owner to classify itself; Twitter can empower the users to define what an establishment means to them. Twitter Lists are a good example of the community arbitrarily tagging groups of information.

    I suspect you are right about Annotations and that it will allow third-parties to publish attribute/values to geo-Tweets onto Twitter (the other way around is already possible). Could this ultimately make a twit-location page more valuable than a Google Business Profile page?

    In any event, I hope in the short-term, to look forward to the prospect that Twitter can populate many more GMaps citations…