Search Marketing Now is hosting two dynamic webcasts next week. On Tuesday, September 29 at 1 PM EDT, tune in for “Web Analytics: Easy or Hard?” from Jim Sterne, Chairman of the Web Analytics Association and widely regarded as one of the major thought leaders in the analytics field. Jim will talk about which analytics are most important, how to maximize your resources, and how to gauge the success of your web analysts vs. your web analytics tools.

Then on Thursday, October 1, at 1 PM EDT, Adam Goldberg of ClearSaleing and Purush Papetla of Vetra Analytics will introduce the American Attribution Index. This brand new index measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. They’ll discuss how advertisers can use the index to better measure the success of their media mix allocation to improve advertising ROI.

Both of these free SMN webcasts lasts approximately 45-50 minutes. To register and get more info on the webcasts visit our sister site, Search Marketing Now.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman