Two Free SMN Webcasts Next Week: Web Analytics + American Attribution Index

Search Marketing Now is hosting two dynamic webcasts next week. On Tuesday, September 29 at 1 PM EDT, tune in for “Web Analytics: Easy or Hard?” from Jim Sterne, Chairman of the Web Analytics Association and widely regarded as one of the major thought leaders in the analytics field. Jim will talk about which analytics are most important, how to maximize your resources, and how to gauge the success of your web analysts vs. your web analytics tools.

Then on Thursday, October 1, at 1 PM EDT, Adam Goldberg of ClearSaleing and Purush Papetla of Vetra Analytics will introduce the American Attribution Index. This brand new index measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. They’ll discuss how advertisers can use the index to better measure the success of their media mix allocation to improve advertising ROI.

Both of these free SMN webcasts lasts approximately 45-50 minutes. To register and get more info on the webcasts visit our sister site, Search Marketing Now.

Related Topics: Channel: Industry | SEM Industry: Conferences

Sponsored


About The Author: (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide