Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and Erez Barak will present “Align Your Marketing Mix to Your Buyers’ Journey: the Solution Search Stage.” They’ll explain what the Buyers’ Journey is, and how to set up your marketing strategy to get your prospects to find you during the search stage.

On Wednesday, January 18, Rand Fishkin and Katharine VanderDrift will discuss “Content, Freshness and SEO for Large Sites: What’s Important for 2012.” Learn about the latest in Google freshness updates, and how to build freshness into content for a large site.

Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. Register at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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