Get the best search news, tips and resources, delivered each day.
Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites”
Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and Erez Barak will present “Align Your Marketing Mix to Your Buyers’ Journey: the Solution Search Stage.” They’ll explain what the Buyers’ Journey is, and how to set up your marketing strategy to get your prospects to find you during the search stage.
On Wednesday, January 18, Rand Fishkin and Katharine VanderDrift will discuss “Content, Freshness and SEO for Large Sites: What’s Important for 2012.” Learn about the latest in Google freshness updates, and how to build freshness into content for a large site.
Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. Register at Search Marketing Now.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.