• http://www.OwenDaniel.com/ Owen Daniel

    interesting article Eric – thank you so much… changes are a foot, or a Google depending on which way you look at it. Big news and well written. My first time on SELand and I think I like it…

  • http://www.Jewelove.in Sambhav Karnawat


  • Dave

    Absolutely ridiculous. With Google’s new policies you are damned if you do, and damned if you don’t!

    First it was link farms, then it was bad directories, then articles, then posts, then affiliate partnerships.

    The bottom line is this:

    Google wants you to pay for Adwords. At any given time they smack you around, and can tell you have done wrong. Then all there is left is “ebay and Amazon” SERPS (They can pay Adwords all day!). But they never get penalized despite the 1000’s of spam sites that are built by those trying to monetize their affiliate programs for profits.

    If you look at this, it’s just semantics. Don’t pay for this, or get that for free to post a product or link. But “guest posting” is fine (for now). And what of those that “charge to guest post” behind the scenes. So everyone is just “guest posting” their way to a better rank?

    It’s absurd at this point. As it seems that anything you do now to promote you business is bad in the eyes of them. I mean a majority of the searches online have commercial intent. What type of “superb valuable content” are you supposed to be building?

    I mean Pinterest is nothing more than a online photo organizer. What kind of content is there, other than scraped images and it’s own link farm?

    No forums, no comments, no PR, no encouragement to spread the word about you or your business.

    Absolutely nuts to say the least.

    I think we should all just have a drink and let them sit on it.

  • http://www.avainfotechseo.com/ Ashish Ahuja

    Google reminds of the novel 1984. Great dystopian novel where everything is controlled by “big brother”.

    PS: There is also a movie on it but I have not watched

  • guy

    in this novel was something about “do not be evil” policy? ;-P

  • http://scottadennison.com/ Scott A Dennison

    A fairly well known black hat said recently that asking Google for advice (specifically getting advice from Matt Cutts) is like asking your teenage girlfriend’s Dad for advice on how to get into her pants. What ever you get will probably not get you what you hope for. In this case as in most with G, they’ll do any and everything possible to make SEO more risky and expensive than PPC.

  • http://www.avainfotechseo.com/ Ashish Ahuja

    its about “be evil” with official “do not be evil” policy. google penguin is a big proof of that (opening negative seo)

  • tonobungay

    Every time I use nofollow to link to an advertiser as Google advises, my intent is to manipulate pagerank.

  • Traian Neacsu

    The rule is simpler that you thought: any link that is “built” is against the guidelines.

    However, I wonder when online marketers will start deviating from Google and their link building rules and rather focus on marketing …

  • http://www.siliconvalleywatcher.com/ Tom Foremski

    If you try to improve the quality of the content on your site you are trying to gain a higher rank and that is considered manipulative by Google. I’ve always advised: “Optimize for your visitors not Google.” Google is not your customer.

  • Sarah

    What about scrapers- that link 100 times to home page, are these still “ignored” by Google or are we being penalized by these ridiculous websites.

  • http://www.shadowsgalore.com/ Puru

    Well as a Blogger-Webmaster, I feel Google has no right to dictate what should be on my site. Freedom was the first reason why I moved from Blogspot to self hosting. It seems Google will soon start considering every link, for which they are not getting paid, as an unnatural link. Not happy with this…

  • Madison Woods

    I have a very low-traffic blog. On one of my articles about the gold in Dubai I linked to a colloidal minerals page because it gave the history of the uses of gold in colloidal form – at the point in my article where I spoke about how gold influences the body, I linked to their website for further reading on the topic. Very relevant, in my own opinion. The webmaster for that page contacted me yesterday to ask that I remove the link because they had gotten a letter from Google about having too many unnatural links (mine was specifically targeted by Google, but it was one of many the webmaster was trying to detach from).

    If you can explain to me why my link was bad for their website, I’d very much appreciate it. And as an aside question, should I always use the “nofollow” approach with that sort of link?