• http://www.linkedin.com/in/peterthulson pthulson

    Tony — I’ve normally heard that 160 is the suggested character limit for the meta description (think Google limits at 160). Has that changed? Is there another SE that’s gone to 155?

  • http://incrediblehelp incrediblehelp

    I think one of the biggest things the search engines do is use the title and description tag as easy indicator of duplicate content. If you have a bunch of pages on your site with different content and yet have the same title and description, then you are going to be in ranking poorly.

  • http://purple3 purple3

    Does Yahoo still use keyword tag for search ?

  • http://www.cccommunications.com mktgmgr

    Tony – Excellent article about the dynamics and importance of meta tags.

  • http://searchengineland.com Tony Soric

    pthulson, you are technically correct, however if you look closely – google adds ” … ” to the end of your snippet – this gets you your 160 chars. My approach is slightly more conservative and ensures that the whole of your META description makes it into the SERPs assuming Google does not choose to post other content from your page instead of your META description.

  • http://searchengineland.com Tony Soric

    purple3, Despite announcing that they no longer support the META description tag, Yahoo seems to be pulling the META keywords data – in an article written by Danny Sullivan in Oct 09 (http://searchengineland.com/sorry-yahoo-you-do-index-the-meta-keywords-tag-27743) he illustrates that yahoo ranks the SEL homepage for “xcvteuflsowkldlslkslklsk” despite the fact that the term only appears in the META keyword.

  • http://purple3 purple3

    I used the same principles for ” madlimx ” and its the one and only entry for the meta keyword