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Up Close With Creating & Managing Google+ Pages
Today, Google launched Google+ Pages, allowing businesses to take part in its social network. Here’s a walk-through on how to create and manage these pages:
Creating A Page
Within two days or sooner, everyone is supposed to be able to make pages by using the Create A Page tool. Availability is rolling out now, so if you get an “Google+ Pages isn’t ready” error, keep checking back. (NOTE: Google now says everyone should have access).
Assuming you do have access, I’ll start with what you see when making a page for the “Product or Brand” category, though the steps work the same for any category of page other than local (more on that below).
Once you begin, you get simple form back:
You enter the name you want for your Google+ page, the URL you want to associate that page with on an external website (this is optional), a category for your page (a range from Aerospace to Travel is offered), along with who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).
Hit the Create button, and you’ll get a new page where you can add:
- 10 word tag line to describe your page
- Profile photo for your page
You can actually go longer than 10 words. Nothing prevents this. It’s really that if you go long, not everything will show.
After your done, hit save, and your done.
Local Business Or Place
Local businesses get special listings, and it all starts after you choose the “Local” option by entering a phone number.
Google+ is very picky, insisting the number be entered with a + before your countrycode (in the US, this means +1), followed by the phone number separated by dashes.
To test, I entered the number of a local pizza place. That brought up an existing listing from Google Places:
You’re unable to move the map marker, if that’s incorrect. You can change the address, however, which in turn moves the marker. There are also options to pick your category of business (Food, Lodging, Storage and more are listed) and select who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).
Pimping Your Page
Below, you can see that I’ve added a link from the Google+ page back to my actual blog, plus I’ve added a little intro text:
Posting As Your Page
Once you’ve made your page, you’ll also likely find that Google is showing you a notice that you’re now on Google+ as if you’re the page yourself. Here’s how it looks:
In other words, any action you take will be coming from the page you’ve made. That’s how you begin to update your page’s content with photos or videos.
For instance, here I’m logged in, about to share a post from my blog through the blog’s page on Google Plus:
Once I hit share, that post went out to my page — and in turn went out to anyone who follows the page.
Similarly, I could add photos or video. One nice thing is that you can easily enter the URL of any YouTube video you might have, so that you add that video to your page without having to upload:
Managing Your Pages
It’s perfectly acceptable for you to have multiple pages. If you’re a business with several popular products, you might want pages for both the business and the products.
You could also do pages for particular events, though right now, there’s no event-specific type of support, as you’d find with Facebook, such as to designate a particular date.
To get to managing all your pages, look up at whatever profile picture is shown in the top left corner, then click on the drop-down arrow:
The drop-down option (shown with the first arrow) makes a list of all your pages appear, so that you can switch while logged in and act as if you are one of them.
At the bottom of the menu, a “Manage your pages” link brings up a list of all your pages:
You can then delete any page you don’t want, which is what I did with that pizza place one I created as part of the testing. Using the Manage button, you can also switch accounts.
More Information & Follow Us!
Once you’ve created your pages, you’ll also want to take steps to link those back to your website, because there are some additional benefits you get from doing this.
Our previous article, Google+ Pages Now Open For Businesses, Brands, Places & More, explains more about this. It also covers a number of other details to keep in mind. Perhaps most important is that right now, whoever creates your page will be the sole owner of that page, for your company. They won’t have a way to let someone else manage it.
This will change in the near future. But for the time being, it means that if you have a dedicated social media manager, that person should use their personal account to create your company page.
Speaking of branded pages, Search Engine Land has its own now. So add Search Engine Land to your Google+ circles and keep up with us there, if you’re part of the Google+ network.