Up Close With Creating & Managing Google+ Pages

Today, Google launched Google+ Pages, allowing businesses to take part in its social network. Here’s a walk-through on how to create and manage these pages:

Creating A Page

Within two days or sooner, everyone is supposed to be able to make pages by using the Create A Page tool. Availability is rolling out now, so if you get an “Google+ Pages isn’t ready” error, keep checking back. (NOTE: Google now says everyone should have access).

Assuming you do have access, I’ll start with what you see when making a page for the “Product or Brand” category, though the steps work the same for any category of page other than local (more on that below).

Once you begin, you get simple form back:

You enter the name you want for your Google+ page, the URL you want to associate that page with on an external website (this is optional), a category for your page (a range from Aerospace to Travel is offered), along with who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Hit the Create button, and you’ll get a new page where you can add:

  • 10 word tag line to describe your page
  • Profile photo for your page

You can actually go longer than 10 words. Nothing prevents this. It’s really that if you go long, not everything will show.

After your done, hit save, and your done.

Local Business Or Place

Local businesses get special listings, and it all starts after you choose the “Local” option by entering a phone number.

Google+ is very picky, insisting the number be entered with a + before your countrycode (in the US, this means +1), followed by the phone number separated by dashes.

To test, I entered the number of a local pizza place. That brought up an existing listing from Google Places:

If this wasn’t correct, or if my business wasn’t listed, I could have selected another option. But since it is, clicking on it automatically fills in some of the information needed for Google Plus:

You’re unable to move the map marker, if that’s incorrect. You can change the address, however, which in turn moves the marker. There are also options to pick your category of business (Food, Lodging, Storage and more are listed) and select who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Pimping Your Page

Now that your page is created, you can pimp it out with more information, if you want. Here’s the basic page that I made for my personal blog, Daggle:

The first arrow points at the page title, the second at the tag line. The third points at additional ways I could update my page, through the About area. When logged in, I see this:

Below, you can see that I’ve added a link from the Google+ page back to my actual blog, plus I’ve added a little intro text:

Posting As Your Page

Once you’ve made your page, you’ll also likely find that Google is showing you a notice that you’re now on Google+ as if you’re the page yourself. Here’s how it looks:

In other words, any action you take will be coming from the page you’ve made. That’s how you begin to update your page’s content with photos or videos.

For instance, here I’m logged in, about to share a post from my blog through the blog’s page on Google Plus:

Once I hit share, that post went out to my page — and in turn went out to anyone who follows the page.

Similarly, I could add photos or video. One nice thing is that you can easily enter the URL of any YouTube video you might have, so that you add that video to your page without having to upload:

Managing Your Pages

It’s perfectly acceptable for you to have multiple pages. If you’re a business with several popular products, you might want pages for both the business and the products.

Google itself does this, with a page for Gmail existing separately from Google.

You could also do pages for particular events, though right now, there’s no event-specific type of support, as you’d find with Facebook, such as to designate a particular date.

To get to managing all your pages, look up at whatever profile picture is shown in the top left corner, then click on the drop-down arrow:

The drop-down option (shown with the first arrow) makes a list of all your pages appear, so that you can switch while logged in and act as if you are one of them.

At the bottom of the menu, a “Manage your pages” link brings up a list of all your pages:

You can then delete any page you don’t want, which is what I did with that pizza place one I created as part of the testing. Using the Manage button, you can also switch accounts.

More Information & Follow Us!

Once you’ve created your pages, you’ll also want to take steps to link those back to your website, because there are some additional benefits you get from doing this.

Our previous article, Google+ Pages Now Open For Businesses, Brands, Places & More, explains more about this. It also covers a number of other details to keep in mind. Perhaps most important is that right now, whoever creates your page will be the sole owner of that page, for your company. They won’t have a way to let someone else manage it.

This will change in the near future. But for the time being, it means that if you have a dedicated social media manager, that person should use their personal account to create your company page.

Speaking of branded pages, Search Engine Land has its own now. So add Search Engine Land to your Google+ circles and keep up with us there, if you’re part of the Google+ network.

Related Topics: Channel: Social | Features: General | Google: Google+ | How To: Social Media Marketing


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://martinhayman.co.uk Martin Hayman

    Danny, many people created profiles using a business Gmail account for their business/brand. Now that pages are here what would you suggest people do with these?… leave them running, delete the accounts?

  • http://www.caseycarpenter.com caseycarpenter

    Curious if the Pages use any technology from Knol, seems like there could be some overlap.

  • http://www.leg3nd.com leg3nd

    The ‘Manage your pages’ tab states that you can manage the pages you own, or the pages you have been given access to.

    Do you know how to share access with other users or is that functionality still to come?

  • Jon Hill

    Our legal business name has a number in it which Google won’t accept when we try to set anything up. Our company only has one email address so setting up a Google+ page means we would have to change our company name which would then change our Google profile and everything else linked to it.

    Any suggestions on how to fix this?

  • http://www.inspiretothrive.com Lisa

    Danny, I cannot post on my business page, it ends up on my personal page even thought I’m logged in under business page on Google+, why is that?

  • http://usablecontent.blogspot.com/ Gerry White

    Frankly G+ pages are an utterly disappointing – the single login limitations, the lack of anything but what I can only describe as a 2008 Facebook wall and no facility to post onto it means that businesses that use them are either going to have to invest in a lot of time to manage them, outsource it to a company who they need to trust above normal FB & Twitter providers or to leave it looking rather sparse, which is what I suspect most companies will do til G+ has enough users to warrant the investment.

  • http://www.clinicme.com/ John Methew

    Thnx for info…great article

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