• http://www.REI.com Lulu

    Thanks for sharing these insights George. I’ve been testing a similar hypothesis and have been surprised by the results. I’m interested to hear about your next steps in refining your theory.
    Lulu Gephart

  • http://www.rimmkaufman.com George Michie

    Hi Lulu,

    Thanks for your comment. I’d love to hear about your findings.

    I actually spoke with Hal Varian at Google today about our research. He was interested and indicated it wasn’t something they had looked at yet.

    Seems to me that if Google knows their are people who aren’t skilled at expressing their intent, perhaps the search functionality could be tailored to their skill level, offering more drill down options where appropriate. Eg: “You searched for “furniture”, are you interested in: outdoor furniture, living room furniture, bedroom furniture…”

    Not actually sure what the “take away” action-items are from the research, other than chin scratching at this point.