• http://www.brickmarketing.com/ Nick Stamoulis

    “look at the author of the article/post sending traffic your way and see
    if they write for any other sites that might be related to your business
    or industry.”

    Great idea! A well-respected figure in your industry is bound to pop up on several different sites. Use their name to track those sites down and see what kind of linking opportunities exist for your brand.

  • http://casiegillette.com Casie Gillette

    Thanks Nick!

  • Peter Odryna

    Nice article Casie, but it only scratches the surface of Marketing Analytics (social or otherwise). Google Analytics is really targeted at optimizing AdWords traffic, though as you point out can serve a more general purpose as well. We use it often.

    What’s interesting is that your article was identified as a Top-5 article by SocialEars even though it was just published today. It popped up because Angela Hausman (among many other key influencers) shared is socially.

    Angela’s sharing is important in that she is an expert in Social Media Analytics, and is Professor of Marketing at Howard University. SocialEars considered this information when observing which articles were being shared.

    As Nick points out in the above comment “A well-respected figure in your industry is bound to pop up on several different sites. Use their name to track those sites down.”.

    That’s a very, very tedious process without automation. And that’s exactly the purpose of Social Marketing Analytics such as SocialEars: To identify the Influencers, Find the key trending articles in real-time (like yours), and to Engage with the key audience to get your message heard.

  • http://gaurav-makkar.blogspot.in/ Gaurav Makkar

    Thanks for the tips.. Casie..:-)

  • http://casiegillette.com Casie Gillette

    Thanks for the comment Peter! And you are absolutely right on analytics, there’s a ton more it can do and people should be using it for not just SEO elements like content and link building, but to understand customers and drive sales/conversions.

    Good info on how the post found it’s way to you as well. Social sharing and influencers are a huge component of link building and overall online marketing these days. Cool to see the path.