Using Paid Search as a Leading Indicator in a Re-branding Campaign – SMN Webcast Next Tuesday

On March 30 at 1 PM EDT, Search Marketing Now presents “Paid Search and Big Brand Marketing,” a free webcast that looks at how one large brand – Intel – used search at the center of its global re-branding campaign.

Intel, the world’s largest maker of semiconductors, launched a global campaign to re-position the consumer’s brand association from one that focused on fast and scalable processors to one that expanded to all technologies that power consumer experience – video games, mobile phones, HDTV, automobiles — anywhere computing power is integral in enhancing life.

The campaign used a variety of marketing tactics — TV, print, display, channel marketing, and other media — in 22 countries, across many different agencies. Paid search was a key component, and was used as a ‘lead indicator’ to determine the effectiveness of various elements of the campaign.

Find out how Intel used paid search to harvest information and identify success and failure in a global campaign. Registration is still open.

Related Topics: Channel: Other | SMX & DMD Alerts


About The Author: is a news and information site covering search engine marketing, searching issues and the search engine industry. Special site announcements and occasional sponsor messages are posted by Search Engine Land.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide