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Using Paid Search as a Leading Indicator in a Re-branding Campaign – SMN Webcast Next Tuesday
On March 30 at 1 PM EDT, Search Marketing Now presents “Paid Search and Big Brand Marketing,” a free webcast that looks at how one large brand – Intel – used search at the center of its global re-branding campaign.
Intel, the world’s largest maker of semiconductors, launched a global campaign to re-position the consumer’s brand association from one that focused on fast and scalable processors to one that expanded to all technologies that power consumer experience – video games, mobile phones, HDTV, automobiles — anywhere computing power is integral in enhancing life.
The campaign used a variety of marketing tactics — TV, print, display, channel marketing, and other media — in 22 countries, across many different agencies. Paid search was a key component, and was used as a ‘lead indicator’ to determine the effectiveness of various elements of the campaign.
Find out how Intel used paid search to harvest information and identify success and failure in a global campaign. Registration is still open.