• http://www.beyondthepaid.com Melissa

    Great article, Duane – you’ve illustrated all the important steps in the agency hiring process. I like the way you’ve made the “reference check” portion work for you by doing a little “search sleuthing” of your own!

    If you want to have the best of both worlds – agency and in-house – this is how to do it.


  • http://www.theonlinemarketingguy.com sportsguy

    Thanks Melissa.

    It’s not easy to hire an external company to do work for you. Let’s face it – their goal is to make money. Your goal is to get the best work done for the best price.

    I firmly believe there’s a balance in there for everyone, and you’ll know you have a good agency when they strive to help YOU reach your goals first, understanding that by making YOU look good, YOU will continue to pay them… ;)