Google launched the set geographic target feature in October of last year. Since then, many webmasters began experimenting with it and I have personally not seen too many complaints about it, which is always a good thing. Google’s Webmaster Central team said they have been receiving some questions on the tool, so they have decided to produce a video to answer some of those questions.
In the video, Webmaster Trends Analyst Susan Moskwa explains how Google determines where you site is located and how that might impact how it ranks in their local search engines. In addition, she explains that not all geo-specific sites do not use TLDs that match the country of origin; that is where this tool comes in. Here is the video: