Video: How Google Improves Their Search Algorithms

Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces. They talk about finding problems, coming up with new ideas, testing those ideas, approving or rejecting those ideas and implementing the ideas. Overall, much of this is not new to […]

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Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces.

They talk about finding problems, coming up with new ideas, testing those ideas, approving or rejecting those ideas and implementing the ideas.

Overall, much of this is not new to most of our readers, but the video does give you a nice refresher on how things work at Google.

A lot of what is discussed in this 4 minute video was covered in the hour and a half interview by Danny Sullivan and Google’s Amit Singhal, Ben Gomes and Matt Cutts at the Churchill Club recently.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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